The Asylum of the Mind

Publication design
Research & strategy
Print production

Museum Victoria showcases many permanent exhibitions that are frequently visited by both the general public and education groups. The information pack focuses on ‘The Mind: Enter the Labyrinth’, enhancing and extending the exhibit in a way that is both captivating and memorable.

The Asylum of the Mind is an information package that expands on ‘The Mind: Enter the Labyrinth’, delving deeper into the history of mental illness and the often controversial medical procedures used to treat these illnesses.

The package contains three components—each an ‘Appendix’ to the exhibition—using two spot colours, folds, die cuts and specialty stocks to create an immersive and interactive experience for the audience. The information package can be held as an educational keepsake.

This project was completed as part of the Bachelor of Design (Honours) program at Swinburne University of Technology.