La Máscara High Tea
Brand experience events
Research & strategy
La Máscara High Tea addresses a gap in the market for premium ready-to-drink alcoholic beverages, drawing on strategy and research to position the product above its competitors. The retro-inspired packaging personifies the product’s fun and fresh flavours.
Thorough market research has informed both the flavour profiles and packaging design of High Tea. The consumer response to the final design was the driving force behind the High Tea Garden Party brand activation event, which increased brand exposure and encouraged consumer interaction with the product.
With Folklore Design